Final-ish Presentation

Almost There...

After 5 weeks of creating, designing and redesigning I have finally designed a whole brochure that is a near close to my final. This design only has a few minor changes and then it will be printed tomorrow.

Presentation

Location Layout

This is a close layout of my final design for the 'Fidel's Cafe' Spread. I am looking to add more visual material to add to the text page (e.g birds flying / tree branch / love hearts etc). However, I do need to re-design the icon concept because 'the Longest Drink in Town' cups are too repetitive. 

Refining Ideas

Redefined

This booklet requires a constant concept of redefining ideas and aspects of design within the booklet. I have created over 10 concepts for my 'information icons' and I am still redefining the design because I want a clear icon that represents:

• The BEST flavour
• Ranges of milkshakes
• Price

Layouts

The Flow

At the moment, I am still figuring out an appropriate text flow for my location spread. I want this layout to be logical and easier for the viewer to understand. It needs to have an order.  

Text

The Bulk of the Spread

Today I have drafted 2 unique sets of text regarding 2 of my locations. I wanted my text to link to aspect of the visual design. 

Layouts

Positioning is Key

The pages above are just a few various text layouts that have interesting text and image layouts. The spreads communicate and flow nicely together between both image and text and between the individual spreads themselves. The whole booklet ties in together to create a set. 

Style and Asthetic

The Language of Visual Communication

Above are 2 artist precedents that have used illustration for their designs. From these 2 images, there is a clear difference in types or forms of illustration. The top looks more 'sketched-scanned and refined digitally' style, where as the bottom model is completed structured through a software like InDesign. I may like to design something along the lines about the bottom image - digital illustration.